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Brighouse Basin Canal
 
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What's New

The 'Where to Stay' pages of this website link through to the regional Destination Management System (DMS) Database for Yorkshire. All assessed providers are included on this system and Chris offers free training for providers so that you can update your information yourself.

You may receieve a form from the Tourism and Rural Development Team asking for you to provide images and information to be stored on the DMS. If your details are already on the DMS and being published through to this and the other websites listed in the DMS section below, then please email tourism@calderdale.gov.uk if there are any amends you would like to make. Please check your entry for correct prices, descriptions, contact details and photographs.

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Business Advice

Calderdale 'Setting Up a Tourism Business' Advice Pack - An information pack for all prospective accommodation owners, covering everything you need to know about setting up a tourism business - the basics, legislation, useful organisations and how best to market yourself.

Download a PDF copy of the Pack Here

Business Link Yorkshire - offer a wide range of support to help businesses increase their competitiveness and profitability. Register with Business Link Yorkshire to benefit from the professional expertise of one of their 200 highly experienced and knowledgeable business advisers. The service is completely free, providing practical guidance and support. As a registered user you will also gain further benefits including finance programmes and access to an extensive range of free workshops, from starter level through to advanced masterclasses.

For more information, visit www.businesslinkyorkshire.co.uk or ring 08456 048 048

 

 

 

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Business Tourism

Do you offer conference facilities or attract business visitors? Conference Leeds is the organisation across West Yorkshire that works to encourage conference business to the area. Offering a venue finding service, marketing opportunities, research, pr and networking opportunities and supported from funding by the five Local Authorities and Yorkshire Forward via the West Yorkshire Tourism Partnership, contact the Conference Leeds team on info@conference-leeds.com or visit www.conference-leeds.com

 

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Itineraries for Groups

If you want to request a copy of the Leeds and Pennine Yorkshire Group Travel Guide, please email tourism@calderdale.gov.uk

The guide includes themed itineraries for you to make the most of your visit, as well as details of coach parking, accommodation and places to visit all suitable for the group market.

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Destination Management System (DMS)

The Destination Management System is a regional system that stores a wealth of tourism product information, such as accommodation, attractions, restaurants and events. This data is used to drive information and search/browse reasults on local websites (such as this one and www.pennineyorkshire.com), regional websites (www.visityorkshire.com ) and national (www.enjoyengland.com) and international (www.visitbritain.com) sites and also provides information for Tourist Information Centres across Yorkshire.

Calderdale Tourism Businesses can have their information stored on the DMS and published through to various websites free of charge, although accommodation providers must be quality assessed, in line with national policy.Businesses can also access and update their own establishment details online (i.e. prices, room availability, descriptions, images) via a system called Guestlink. Free one-to-one training can be provided to show you how to use this system. If you would like to find out more, please email tourism@calderdale.gov.uk.

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Yorkshire Tourism Partner Scheme

Why not become a partner of the Yorkshire Tourism Partner Scheme? The partner scheme is delivered through the West Yorkshire Tourism Partnership in conjunction with Welcome to Yorkshire.

By becoming a partner, you can benefit from an enhanced web entry on Yorkshire.com, a preferential rate on the credit card scheme with The Royal Bank of Scotland, a free legal helpline, marketing and PR opportunities, a plaque and window sticker to identify you as a partner of Welcome to Yorkshire, a member's diary and much more.

The partnership scheme is valid for 12 months with an annual subscription fee of £150 excluding VAT. The scheme runs from 1st April to 31st March.

Please click here to download a PDF detailing the full member benefits.

 

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Tourism Newsletter

Calderdale Council Tourism team produce a quarterly newsletter for tourism providers. Packed full of up to date developments, useful contacts and snippets of information, you can download a PDF version of recent newsletters below.

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Quality Assessment

It is the policy of Calderdale Council, in line with national policy, to promote only quality assessed accommodation. That is accommodation that has been externally rated by either Quality in Tourism (who run an assessment scheme for all types of accommodation) or the AA, who run an assessment scheme for serviced accommodation (Hotels, B&B's, guest houses) only.

This policy is a national and regional policy and the policy of all Local Authorties in Yorkshire and is aimed at ensuring that the quality of service received by the customer is standard across England, Scotland, Wales and Northern Ireland.

There are many benefits of quality assessment, including in particular marketing via websites and at local, regional and national level, the opportunity to advertise in widely distributed brochures, and promotion through Tourist Information Centres as well as the opportunity to enhance your property through suggestions made by the assessor.

If you would like more information, contact tourism@calderdale.gov.uk or take a look at the following web links:

Quality in Tourism - www.qualityintourism.com

Automobile Association - via www.theaa.com  for businesses, hotel services

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Useful Contacts

Calderdale Tourism - tourism@calderdale.gov.uk

Calderdale Council - Information about planning legislation, culture and leisure facilities, events and environmental health www.calderdale.gov.uk

West Yorkshire Tourism Partnership - a partnership of the five West Yorkshire Authorities and the private sector, aimed at developing the visitor economy across West Yorkshire. The partnership promotes themed activity - Business tourism, rural tourism, group travel, and the destination management system for Yorkshire. Contact tourism@calderdale.gov.uk for more information.

Conference Leeds - do you offer conference facilities or attract business visitors? Conference Leeds is the organisation across West Yorkshire that works to encourage conference business to the area. Offering a venue finding service, marketing opportunities, research, pr and networking opportunities and supported from funding by the five Local Authorities and Yorkshire Forward via the West Yorkshire Tourism Partnership, contact the Conference Leeds team on 0113 220 6356 or visit www.conference-leeds.com

Welcome to Yorkshire- regional tourism marketing agency.  www.yorkshire.com and www.yorkshiretouristboard.net

VisitBritain - the national body for UK tourism - www.visitbritain.co.uk and www.visitbritain.com/ukindustry

Tourist Information Centres - see this website under visitor information

Quality assessment - Quality in Tourism or the Automobile Association. 

 

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West Yorkshire Tourism Partnership

The West Yorkshire Tourism Partnership is a partnership of the five West Yorkshire Local Authorities (Bradford, Calderdale, Kirklees, Leeds and Wakefield), Yorkshire Forward, Welcome to Yorkshire and the private sector, aimed at developing and delivering projects that help increase the value of tourism to the region by 5% per year.

The partnership has received £1.5 million of funding from Yorkshire Forward, the Region's Development Agency, a mix of both capital and revenue monies to support projects which also require match funding from other sources. The partnership is overseen by a Chief Executive Officer and Board;  consisting of senior officers from all five authorities, private sector members and Welcome to Yorkshire. The partnership is supported by a Head of Operations, Operations Manager and a technical group of officers from each Local Authority.

Projects that the West Yorkshire Tourism Partnership are developing and delivering include:

Project Description
Business Tourism Led by Leeds City Council. All Business Tourism activity to be combined under one conference desk based in Leeds. Opportunity for significant marketing via new guides, exhibitions and the appointment of a PR agency, improved research and statistics, networking for venues and bidding for large scale events for the West Yorkshire area. All business tourism venues can be included on the www.conference-leeds.com website free of charge.  Capital and revenue investment.
Pennine Yorkshire A project involving Bradford, Calderdale and Kirklees Councils.  This project includes capital monies to enhance strategic bridleway routes on the ground in each of the three areas to create routes that are accessible to all. Supporting this work is the development of a marketing campaign based on attracting visitors to the Pennine Yorkshire area, encouraging them to stay longer. Visit www.pennineyorkshire.com to see for yourself.
Sculpture West Yorkshire Led by Wakefield Council and Yorkshire Culture. There is recognition of the outstanding contribution that sculpture makes to the distinctiveness of West Yorkshire. With the opening of the new Barbara Hepworth Gallery in 2010 there is an opportunity to look at how links can be made. This project is in its early stages.
Group Travel The 'Leeds and Pennine Yorkshire' Group Travel campaign aims to position West Yorkshire as one of the top group travel destinations in the UK. A comprehensive marketing plan has been developed and activities include a range of advertising in trade press, familiarisation (FAM) visits, a Group Travel Guide packed with information and sample itineraries, direct mail, exhibitions and PR. The project is being managed by the Visit Leeds team on behalf of the WYTP. If you would like to contact the team about the campaign, please call the Group Hotline on 0113 220 6366 or email lpy@visitleeds.co.uk.
Destination Management System (the DMS ) Yorkshire Forward have helped all of the region purchase a DMS system that drives the accommodation, events and attractions searches on the www.yorkshire.com website and links to the national and international tourism websites and also our local www.visitcalderdale.com website. 
Visitor Information Provision The Tourist Information Centres across West Yorkshire are meeting on a regular basis to discuss areas of improvement and cross-working between the five authorities.

For more information contact Chris at tourism@calderdale.gov.uk and keep updated with the regular updates featured in the 'Tourism Outlook' newsletter.
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